Thrive Tomorrow
// Client
Waitrose & Partners
// Industry
Food & Beverage
// Disciplines
Strategy
Design
Communication
// Challenge
We received a brief from the JLP Insights team to develop a responsible eating campaign for Waitrose, focused on the theme of Responsible Celebration. Our campaign had to reinforce and align with Waitrose’s brand values, whilst creatively communicating the insights collected from our research.
// Solution
Our Thrive Tomorrow campaign celebrates young care-experienced people by providing educational opportunities to develop practical cooking skills, build confidence, and prepare for employment. As part of our pitch, we suggested holding an event where participants can showcase what they have learnt.
