Brisa
// Client
Brisa
// Industry
Haircare
// Disciplines
Strategy
Design
Communication
// Challenge
Inspired by the sea, Brisa needed to position themself as a challenger brand within a saturated market, appealing to both men and women with all kinds of hair types. This required packaging and brand communication that felt gender neutral, while still maintaining a high-quality, luxurious presence.
// Solution
As part of meeting these requirements, we created a simple, expressive animation that highlights how Brisa offers a range of products designed to help you no matter your hair type. The motif of flow, used across the pattern, typography, and monogram, reflects the natural texture and rhythm of both hair and the sea.
