Inspired by the sea, Brisa needed to position themselves as a challenger brand within a saturated market, appealing to both men and women with all kinds of hair types. This required packaging and brand touchpoints that felt gender neutral, while still maintaining a high-quality, luxurious presence.
As part of meeting these requirements, we created a simple, expressive animation that highlights how Brisa offers a range of products designed to help you no matter your hair type. The motif of flow, used across the pattern, typography, and monogram, reflects the natural texture and rhythm of both hair and the sea.
Client
Brisa
Services
Strategy
Design
Growth
Industry
Haircare
