Lifeing

// Disciplines
Brand Strategy
Brand Design
Brand Communication
// Client
Miles Nazaire
// Location
Chelsea, London
// Year
2025
// Credits
Ollie Batkin
Theo Batkin
// Info
Lifeing is a wellness and fashion brand founded by Made in Chelsea's Miles Nazaire. Miles is on a mission to inspire healthier lifestyles and bridge the gap between sport and fashion. What began as a community of like-minded individuals running 5km loops around Battersea Park has grown into a unique brand that hosts wellness events and creates clothing. Each garment is designed to make wearers feel proud to represent a community that embodies Lifeing's core values.