Miles is on a mission to inspire healthier lifestyles and bridge the gap between fitness and fashion. Targeting an audience of 20-35 year olds, from fitness enthusiasts to those just beginning their health-conscious journey, the brand identity needed to be versatile and approachable.
With the brief calling for the brand to be positioned in both the fitness and fashion industries, we curated a visual identity that expresses the community’s mission and values. This was achieved through its typography and supporting brand elements, which were designed to extend into merchandise and printed outcomes.
Client
Miles Nazaire
Services
Strategy
Design
Growth
Industry
Wellness
