Lifeing
// Client
Miles Nazaire
// Industry
Wellness
// Disciplines
Strategy
Design
Communication
// Challenge
Miles is on a mission to inspire healthier lifestyles and bridge the gap between fitness and fashion. Targeting an audience of 20-35 year olds, from fitness enthusiasts to those just beginning their health-conscious journey, the brand identity needed to be versatile and approachable.
// Solution
With the brief calling for the brand to be positioned in both the fitness and fashion industries, we curated a visual identity that expresses the community’s mission and values. This was achieved through its typography and supporting brand elements, which were designed to extend into merchandise and printed outcomes.
