Lifeing

Founded by Made in Chelsea's Miles Nazaire

Founded by Made in Chelsea's Miles Nazaire

// Disciplines

Brand Strategy

Brand Design

Brand Communication

// Client

Miles Nazaire

// Location

Chelsea, London

// Year

2025

// Credits

Ollie Batkin

Theo Batkin

// Info

Lifeing is a wellness and fashion brand founded by Made in Chelsea's Miles Nazaire. Miles is on a mission to inspire healthier lifestyles and bridge the gap between sport and fashion. What began as a community of like-minded individuals running 5km loops around Battersea Park has grown into a unique brand that hosts wellness events and creates clothing. Each garment is designed to make wearers feel proud to represent a community that embodies Lifeing's core values.