Core Perform
// Client
Ethan Ogilvie
// Industry
Fitness
// Disciplines
Strategy
Design
Communication
// Challenge
Core Perform needed a distinctive brand identity that translated Ethan’s belief in training as a source of fulfilment into a brand that goes beyond personal training. The challenge was to position Core Perform around purposeful habits, community and long-term growth, expressed consistently across the identity, website and key touchpoints.
// Solution
The identity began with the counter of the ‘O’, which informed the manipulation of the ‘CP’ into the core brand shape. This process established a visual language centred in balance and simplicity, which was then carried through the wider identity, website and key touchpoints to create a consistent and authentic brand experience.
