Kirsuber
// Client
Kirsuber
// Industry
Luggage
// Disciplines
Strategy
Design
Communication
// Challenge
Kirsuber believes that travel is ultimately about people, experiences, and the connections formed along the way. The challenge was to develop an identity that communicates these values through a more personal and organic visual language, creating a brand that feels authentic, memorable, and rooted in a sense of belonging.
// Solution
To reflect Kirsuber’s values, we created an identity that feels organic rather than polished. A bespoke handwritten typeface and cherry stamp system bring a personal, human quality to the brand, celebrating the lasting impact of travel, connection, and shared experiences. Like a cherry, the outer layer may not last but the core remains within.
