Our objective was to integrate typography into the brand mark, using two lowercase 't’s as the foundation, ensuring the type was high contrast to reflect the brand’s personality and appeal to the target audience. By flipping one of the letters, we created the simple silhouette of a suit. This success led us to add details that transformed the logo from a monogram with a hidden meaning into a brandmark that conveys elegance and a clear visual purpose. To bring this to life, we explored a range of brand communication examples, allowing us to envision how the brandmark would appear across multiple touchpoints.