Tailor & Thread, a bespoke suit tailoring business based in Mayfair, London, targets an audience of business owners, city workers, and those who attend exclusive events. They needed an iconic brandmark that expressed their luxury brand personality and could be used across various media, including print and small-scale embroidery.
The objective was to create a distinctive brandmark using two lowercase ‘t’s, combining high-contrast typography with a subtle suit silhouette. This evolved into a refined, purposeful identity, brought to life through a range of brand touchpoints that communicates elegance and visual consistency.
Client
Tailor & Thread
Services
Strategy
Design
Growth
Industry
Tailoring
