// ABOUT HERBELLE
Herbelle is a premium herbal tea brand committed to producing high-quality blends that nourish both mind and body. Designed for those who prioritise wellness and embrace a healthy lifestyle, Herbelle combines the finest natural ingredients to promote self-care, relaxation, and overall well-being. Each carefully curated blend offers a revitalising experience, making it the perfect choice for those seeking an energising start to their day.
// DESIGN CONCEPT
We began by identifying the brand allies and enemies, as well as the competitors, in order to find gaps in the market. Our goal was to craft a luxurious yet organic brand identity, which we brought to life through the logo suite and illustrations. Additionally, we were able to visually communicate the brand’s values by making intentional design choices in the packaging. Each flavour (lavender, peppermint, and lemongrass) features copy, highlighting the health benefits of each blend.
// CLIENT BRIEF
Herbelle pride themselves on their high-quality blends, which shaped their preference for an elegant typeface. They wanted the brand identity to have a soft, calming appearance, mirroring the soothing experience of drinking herbal tea, which inspired the use of pastel-themed packaging. Furthermore, they desired a meaningful, organic look leading us to illustrate a tea farm on the packaging. This is a made-up brief and brand, created as an experimental passion project.
// DISCIPLINES
Brand strategy
Brand design
Print design
Packaging
