// ABOUT GLOWCOMB
Glowcomb was founded with a commitment to crafting high-quality, health-enhancing products infused with organic honey. Honey is a powerful natural ingredient, which is why they incorporate it into their candles, skincare, and wellness solutions. Since its launch in 2024, Glowcomb has been driven by a passion for showcasing honey’s transformative benefits. Today, they continue to share nature’s golden touch through stores in London, New York, and Brisbane.
// DESIGN CONCEPT
For Glowcomb, we developed a complete brand identity, including a full logo suite, colour palette, packaging, and more, all designed to portray elegance and luxury. For the wordmark, we introduced high contrast and subtle refinements to mimic the drizzle of honey. We also transformed the letter "g" into a bee for the brandmark, seamlessly integrating it into the monogram. Additionally, we crafted thoughtful packaging solutions that beautifully reflect the brand’s personality.
// CLIENT BRIEF
As a luxury brand, the identity needed to appeal to a specific audience: those willing to invest in ethical, high-quality products within the health and lifestyle space. This focus was emphasised through the typeface and use of gold foil in the print design to reinforce a premium feel. Additionally, the packaging had to align with the overall brand aesthetic. This is a made-up brief and brand, created as an experimental passion project.
// DISCIPLINES
Brand strategy
Brand design
Print design
Packaging
